What’s inside
State of rewarded applications adoption among mobile gamers
How rewards influence in-app purchases and retention
How reward platforms attract top spenders and affect play time
How mobile app developers can utilize new trends to achieve higher ROAS and LTV
他们最先进的基于广告收入的游戏《农场历险》在我们合作的前三个月中，ROAS比平时高出50%。这得益于独特的游戏设计和Almedia创造的独特优惠结构，使用户长期留在游戏中。
A sneak peak into the “Rewarded Returns: The Player Perspective” report
Tens of millions of users already visit and enjoy rewarded platforms, while mobile game companies adopt rewarded UA strategies to supercharge their competitive edge.
Responding to growing adoption of rewards-based UA strategies by mobile app developers, we studied how the players actually perceive and respond to real-world rewards – and how advertisers can benefit from these insights.
Key findings
are more likely to try a new game if it offered real-world rewards
Many players are already familiar with in-game rewards, and therefore more open to try real-game rewards. Our study shows that the highest-value players are also the most proactively interested in rewards.
of players say rewards make them play longer and more often
Rewards strategically placed along the user journey motivate users to stay in games longer and continue engaging on a deeper level, while driving higher satisfaction. Well-placed rewards can motivate a player to engage with the stickiest game systems and events, shifting the relationship they have with the game and how they interact with them.
continue to play games after the rewards end
The ability of rewarded platforms to influence user behavior and motivate players to engage with games for longer ultimately helps create a lasting habit of playing and spending.
are more likely to recommend a rewarded game
When it comes to gaming recommendations, users who already enjoy rewarded, are more likely to recommend the same types of games to their friends, further increasing the impact of rewarded campaigns.