MaxROAS: Almedia’s Dynamic Bidding System

Almedia has launched MaxROAS, a new dynamic bidding system to help advertisers increase scale while protecting ROAS performance.

MaxROAS replaces fixed CPI bidding with an automated model that actively adjusts bids based on predicted performance, removing the need for manual CPI management.

Benefits of MaxROAS

Scale More Efficiently

MaxROAS captures high-quality users when they are available and lowers bids when competition drops. This approach is designed to unlock additional value while maintaining stable ROAS.

Protect ROAS With Controlled Bidding

CPI remains within tight ranges (typically ±5-10%), with a built-in maximum bid cap to prevent unwanted spikes. This ensures bidding remains predictable and controlled, even while it adjusts dynamically.

Reduce Operational Complexity

MaxROAS runs automatically within your existing setup. You don’t have to deal with any changes to payout, campaign structure, tracking, or reporting. This allows advertisers to test and scale without any additional operational work.

Scale your game and maintain top ROAS

MaxROAS helps games of all sizes find the right users. Whether you want to scale an already large campaign without sacrificing ROAS, or ensure you are making the most of a smaller budget, MaxROAS is designed to guarantee the best possible performance for each campaign.

Since we launched the MaxROAS feature in December, Almedia advertisers have already seen significant improvements in campaign performances, receiving incremental uplift in spending and ROAS.

On average, advertisers can see 100% spending increase and up to 35% ROAS uplift with CPI variation of just 5-10%.

One top advertiser in the gaming industry scaled from around $300k weekly spend to over $1.1M in just a matter of weeks. Despite the huge spending lift, Almedia’s MaxROAS consistently exceeded the advertiser’s ROAS goal, with D7 ROAS at around 21%.

How To Activate MaxROAS

MaxROAS is an easy-to-implement system that can quickly improve your results without risking your existing performance. All you have to do is talk to your Almedia GM and they’ll sort everything out.

If you don’t already have offers active with Almedia, MaxROAS will be automatically applied, so you don’t need to worry about it at all. 

If you aren’t an Almedia advertiser yet and want to benefit from our MaxROAS model, why not get in touch and see how we can help you grow?