Overview
最先端技術を用いた広告収益型ゲーム「ワードファームアドベンチャー」は、私たちとの最初の3か月間の協力において、通常より50%高いROASを達成しました。これはユニークなゲームデザインと、ユーザーが長くゲームに定着するようなオファーストラクチャを作成するAlmediaの独自のアプローチのおかげです。
私たちが達成した方法:
業界をリードするプロダクト分析スタック。最先端のソフトウェア、専任のデータ分析チーム、そして収益化戦略を理解し、それを補完するオファー構成の設計に精通したカスタマーサクセスマネージャーを含みます
独自のイベントを柔軟に構築でき、ユーザーのモチベーション／継続率を最大化する革新的なプロダクト機能
パートナーであるMad Brain Gamesが提供する膨大な数のイベント
「アルメディアは私たちに、収益性のあるマージンで安定した月次成長を実現させ、持続可能な成功への道を促進し、長期的な利益を保証しました。」
マッド ブレイン ゲームズ
Solution
To achieve these dual objectives of scale and efficiency, Potato Play and Almedia collaborated to develop a customized rewarded UA strategy powered by data insights and agile optimization.
Engagement-Driven Task Design: The campaign promoted Merge Restaurant: Makeover, a highly popular hybrid-casual merge and simulation title. On Freecash, Almedia designed high-intent incentive tasks, such as reaching specific levels within 30 days or completing in-game purchases, to encourage deeper engagement, stronger retention, and higher LTV.
Access to Gaming-Native Audiences: Unlike traditional ad channels targeting broad demographics, Freecash provides direct access to a curated base of active gaming audiences worldwide. By reaching users already familiar with gameplay and progression mechanics, Potato Play achieved higher conversion rates and stronger monetization efficiency from the start.
Multi-Geo Expansion: The campaign initially launched across five markets, optimizing performance through localized offers and creatives. Following early success, it was quickly scaled to 15 key geos, including major EU and Tier-2 regions, unlocking rapid global reach and incremental installs.
End-to-End Campaign Support: Almedia’s dedicated account management team provided proactive, real-time monitoring and optimization, continuously adjusting bid structures, rewards, and targeting based on performance data. Their full-cycle support ensured seamless cross-market execution and consistent performance improvement.
This strategy enabled Potato Play to scale efficiently across markets while maintaining profitability and engagement, validating rewarded UA as a sustainable, performance-driven growth channel for hybrid-casual games.
“Almedia teams deliver full-cycle support for launching campaigns in multiple markets. They monitor KPIs closely, tweak campaign setups in real time, and consistently share new optimization ideas that help elevate results.”
Saras Panigrahi, Marketing Director, Potato Play
結果:
Potato Play successfully achieved its key UA goals with Almedia, significantly outperforming traditional channels on engagement and monetization and validating rewarded UA as a scalable, ROI-driven growth solution.
Freecashは、すべてのリワードソースと比較して、D7 ROASが30%高いことを示しています。
Freecashは最先端の製品機能を使用して顧客維持率を向上させています
+26% D30 ARPU Growth: Enhanced monetization efficiency through deeper user engagement
Freecashは、高品質のインストールを提供し、すべてのKPIを達成しました
Through continuous optimization and multi-geo expansion, Potato Play strengthened its global UA performance with Almedia - achieving measurable improvements in engagement, monetization, and ROI.
“By showcasing our game directly to people who already play games and tailoring offers around in-game behavior, Freecash helped us scale installs globally faster and more efficiently than traditional channels.”
Saras Panigrahi, Marketing Director at Potato Play
Conclusion
Potato Play’s partnership with Almedia demonstrates how rewarded UA can deliver sustainable scale and superior profitability. By leveraging Freecash’s gamer-first ecosystem and Almedia’s data-driven optimization, Potato Play achieved meaningful gains in engagement, monetization, and global reach, all while maintaining a strong return on investment.
The success of ‘Merge Restaurant: Makeover’ validated rewarded UA as a long-term, performance-driven growth channel for hybrid-casual titles. With Almedia’s continuous strategic support, Potato Play successfully unlocked a scalable model for profitable growth across global markets.
Ready to scale globally with higher ROI and engagement? Get in touch to see how Almedia can support your growth strategy.