Overview
최첨단 광고 수익 기반 게임인 Word Farm Adventure는 협업 초기 3개월 동안 평소 ROAS보다 50% 높은 ROAS를 기록했습니다. 이는 독특한 게임 디자인과 사용자가 게임에 오래 머물도록 만드는 제안 구조를 만드는 Almedia의 독특한 접근 방식 덕분입니다.
성공 비결:
최첨단 소프트웨어를 포함한 업계 선도적인 제품 분석 스택, 전담 데이터 분석 팀 및 수익화 전략과 이를 보완하는 제안 구조를 구축하는 방법을 이해하는 담당 매니저
독립적으로 독특한 이벤트를 구성하고 사용자 동기/유지를 극대화할 수 있는 혁신적인 제품 기능
파트너인 Mad Brain Games가 제공하는 무한한 이벤트
"Almedia는 수익성 있는 마진으로 매월 꾸준한 성장을 이루도록 도와주어, 지속 가능한 성공의 길을 열고 장기적인 수익성을 보장했습니다."
Mad Brain Games
Solution
To achieve these dual objectives of scale and efficiency, Potato Play and Almedia collaborated to develop a customized rewarded UA strategy powered by data insights and agile optimization.
Engagement-Driven Task Design: The campaign promoted Merge Restaurant: Makeover, a highly popular hybrid-casual merge and simulation title. On Freecash, Almedia designed high-intent incentive tasks, such as reaching specific levels within 30 days or completing in-game purchases, to encourage deeper engagement, stronger retention, and higher LTV.
Access to Gaming-Native Audiences: Unlike traditional ad channels targeting broad demographics, Freecash provides direct access to a curated base of active gaming audiences worldwide. By reaching users already familiar with gameplay and progression mechanics, Potato Play achieved higher conversion rates and stronger monetization efficiency from the start.
Multi-Geo Expansion: The campaign initially launched across five markets, optimizing performance through localized offers and creatives. Following early success, it was quickly scaled to 15 key geos, including major EU and Tier-2 regions, unlocking rapid global reach and incremental installs.
End-to-End Campaign Support: Almedia’s dedicated account management team provided proactive, real-time monitoring and optimization, continuously adjusting bid structures, rewards, and targeting based on performance data. Their full-cycle support ensured seamless cross-market execution and consistent performance improvement.
This strategy enabled Potato Play to scale efficiently across markets while maintaining profitability and engagement, validating rewarded UA as a sustainable, performance-driven growth channel for hybrid-casual games.
“Almedia teams deliver full-cycle support for launching campaigns in multiple markets. They monitor KPIs closely, tweak campaign setups in real time, and consistently share new optimization ideas that help elevate results.”
Saras Panigrahi, Marketing Director, Potato Play
결과:
Potato Play successfully achieved its key UA goals with Almedia, significantly outperforming traditional channels on engagement and monetization and validating rewarded UA as a scalable, ROI-driven growth solution.
Freecash는 모든 보상 기반 채널보다 D7 ROAS가 30% 더 높습니다.
Freecash는 최첨단 제품 기능을 사용하여 유저 유지율을 향상시켰습니다.
+26% D30 ARPU Growth: Enhanced monetization efficiency through deeper user engagement
Freecash는 고품질 인스톨을 통해 모든 KPI를 달성했습니다.
Through continuous optimization and multi-geo expansion, Potato Play strengthened its global UA performance with Almedia - achieving measurable improvements in engagement, monetization, and ROI.
“By showcasing our game directly to people who already play games and tailoring offers around in-game behavior, Freecash helped us scale installs globally faster and more efficiently than traditional channels.”
Saras Panigrahi, Marketing Director at Potato Play
Conclusion
Potato Play’s partnership with Almedia demonstrates how rewarded UA can deliver sustainable scale and superior profitability. By leveraging Freecash’s gamer-first ecosystem and Almedia’s data-driven optimization, Potato Play achieved meaningful gains in engagement, monetization, and global reach, all while maintaining a strong return on investment.
The success of ‘Merge Restaurant: Makeover’ validated rewarded UA as a long-term, performance-driven growth channel for hybrid-casual titles. With Almedia’s continuous strategic support, Potato Play successfully unlocked a scalable model for profitable growth across global markets.
Ready to scale globally with higher ROI and engagement? Get in touch to see how Almedia can support your growth strategy.