Ovivo wanted to grow player value without interrupting the core experience that gives their games such a loyal fanbase.
By embedding Almedia Link directly inside gameplay, Ovivo unlocked a new, incremental revenue stream and made their users more valuable,both in terms of retention and ad revenue per player, within just a few weeks of going live.
Across Ovivo’s portfolio, Link turned 15% of new installs into players who clicked and Linked their Freecash account, more than double the typical conversion benchmark we see from similar rewarded integrations.
For one of Ovivo’s main titles, Block Blitz, Link:
Generated a 28% uplift in D21 retention for users who Linked their Freecash account via Link.
Drove an additional 3% in ad revenue per Linked user compared to non-linked users.
Increased weighted average CPA per user +$4.50
This happened without any SDK work for Ovivo. Here’s how we did it.
The Challenge: Increase Monetisation Without Hurting UX
Like most hybrid-casual publishers, Ovivo was facing a familiar trade-off:
Ad revenue vs. user experience: traditional ad formats can be intrusive, pushing players out of the fun and into churn.
Growth vs. efficiency: classic UA channels can be expensive, and simply sending more traffic doesn’t guarantee better LTV.
Retention vs. monetisation: adding more ads doesn’t always translate into players coming back and spending more.
What Ovivo wanted was a way to:
Increase user value and engagement per user
Strengthen retention by giving players a reason to return
Monetise existing traffic better, not just pay for more of it
And they needed all this without disrupting core gameplay or investing weeks of engineering time.
The Solution: Almedia Link Native In-Game Integration
Almedia Link is a lightweight in-game widget that connects your players to rewarded UA offers from Almedia’s ecosystem, in this case, via Freecash, without sending them out of your game for good.
For Ovivo, we implemented Link natively, without an SDK, across their portfolio on 28 September. In Block Blitz (Android), Link appears as a contextual, opt-in action during gameplay:
Players see a rewarded linking opportunity (e.g. “Connect and earn”) that fits naturally into the flow.
Tapping the Link prompt opens a seamless Freecash account linking flow.
Once linked, users can earn rewards, and Ovivo earns higher-value revenue driven by rewards on Freecash.
Because Link plugs into Almedia’s rewarded user acquisition engine, built around opt-in incentives and loyalty mechanics, it doesn’t replace Ovivo’s existing monetisation. It layers a new LTV stream on top of what’s already working.
How Link Actually Changes User Value
Classic monetisation channels (rewarded video, interstitials, standard offerwalls) usually focus on one-off impressions. They’re great for short-term ARPDAU, but they rarely change how valuable a user becomes over weeks and months.
Link is different:
It turns a single click into an ongoing value stream.
After a player clicks the Link prompt and connects their Freecash account, they don’t just generate one payout, they’re now part of a higher-value cohort driven by rewarded UA.
Those players have more reasons to come back, keep playing and keep spending because their in-game activity is now tied to external rewards.
In Block Blitz, this showed up in the data as:
Higher engagement: Linked users were 28% more likely to come back by Day 21.
Higher monetisation: They generated 3% more ad revenue per user than the control group over the observed period.
In other words, Link didn’t cannibalise Ovivo’s existing monetisation. It made their existing users more valuable.
Results: Outperforming Benchmarks and Competitor SDKs
Within the first full data window (19 October-10 November), Ovivo saw Link performing above expectations on core KPIs:
1. New install → Link conversion
15% of new installs in Block Blitz clicked and Linked.
This is well above the ~6% benchmark typically seen with comparable rewarded integrations, indicating that Ovivo’s players found the in-game Link prompt both relevant and compelling.
2. Retention uplift (D21)
Users who Linked their Freecash account delivered +28% higher D21 retention compared to users who didn’t Link.
For a high-volume hybrid-casual title, even low single-digit gains in D21 retention translate into meaningful long-term LTV uplift across the portfolio.
3. Higher ad revenue per user (D21)
Linked users generated an additional 3% in ad revenue per user over the measurement period versus non-linked users.
Crucially, this uplift represents incremental value on top of existing ad monetisation, not a reallocation of spend from other channels.
4. CPA per user
Linked users outperformed non-linked users by +$4.50 weighted average CPA per user
5. Cost efficiency vs. other solutions
Ovivo had previously tested alternative monetisation SDKs that promise “play-and-earn” style engagement. In internal comparisons, Link:
Delivered stronger user quality and engagement than these SDKs
Achieved this performance at a competitive price per link (~$4.5)
Provided more control and visibility via Almedia’s rewarded UA platform and reporting
Ovivo’s feedback was clear: Link is outperforming other solutions they’ve tested, without the complexity of a heavy SDK integration.
What is Link and Why Does it Work for Advertisers?
Rewarded user acquisition has become a core growth channel for modern mobile games because it aligns incentives: users opt in for rewards, advertisers pay for high-intent actions, and publishers see longer-term value rather than one-off ad views.
Link builds on this by:
Meeting users inside the game, instead of pulling them out via disruptive ad formats
Connecting them to rewarded offers that sit on top of Almedia’s UA stack
Sharing in the upside of that higher-value, rewarded audience in the form of increased LTV and ad revenue
For advertisers, this means:
Access to high-intent, reward-motivated users
Better retention and engagement signals (e.g. D21 uplift) from Linked users
A new performance lever that doesn’t require increasing UA budget or changing core game design
Implementation: Fast, Native, and SDK-Free
A key constraint for Ovivo was engineering bandwidth. They needed a solution that:
Did not require a heavy SDK integration
Could be rolled out quickly across multiple titles
Wouldn’t risk breaking the UX of fast-moving hybrid-casual games
With Link, Ovivo:
Deployed the integration without an SDK using a lightweight, native approach
Went live in 24 titles while maintaining the core user journeys
Saw results within six weeks of the initial integration date
Overall, Linked users generate $4.56 higher total value compared to users who clicked but didn’t Link
The Link integration now sits as a modular monetisation and engagement layer they can tune per title, without reinventing their economy or ad stack each time.
Looking Ahead: Scaling Link Across the Ovivo Portfolio
On the back of early results in Block Blitz and other titles, Ovivo has:
Rolled Link out to all games in their portfolio
Explored deeper segmentation, such as surfacing Link to specific cohorts based on behaviour and value
Worked with Almedia to track LTV and retention for an extended period, establishing a clearer view of long-term impact
Continued to proactively AB test with Almedia to test new features and optimize performance
With each new title and cohort activated, Ovivo expects Link to continue:
Increasing per-user value
Unlocking incremental revenue streams that sit alongside classic monetisation
Strengthening player loyalty through a richer, reward-driven experience