“Almedia delivered nearly 3x higher D30 retention compared to other rewarded channels: all while maintaining strong ROAS. It was the first time we found a UA partner that could truly balance both retention and profitability.”
Jade Baeck, Senior Manager at SUPERBOX
Overview
Superbox is a mobile game development and publishing company dedicated to delivering comfort and joy to players worldwide. With a diverse portfolio of IAA puzzle / match3 games, Superbox brings simple yet engaging entertainment to everyday life.
Partnering with Almedia, Superbox set out to strengthen long-term UA performance by finding a channel that could deliver both strong profitability (ROAS) and sustainable user engagement (retention): while also exploring new market expansion opportunities.
Challenge
SUPERBOX faced a critical growth dilemma: while some UA channels were delivering strong ROAS, they struggled with long-term retention. On the other hand, channels that performed well on retention often underdelivered on profitability.
The challenge was clear - find a UA partner capable of striking the right balance: sustaining profitability, scaling efficiently, and delivering high-value users who would stay engaged over time.
Solution
To address retention and ROAS challenges, Almedia and Superbox implemented a data-driven growth strategy designed specifically for the puzzle genre:
Maximizing Value Across Purchases and Ads: Given that the game places a strong focus on in-app advertising (IAA), we designed a structure tailored specifically for ad-driven titles. Instead of basing the cashback event on purchase amount, we lowered the entry barrier by tying it to the number of purchases. At the same time, non-paying users were able to participate by watching ads to earn rewards, ensuring that both IAP and ad revenue streams were optimized in balance.
In-Game Behavior Insights: Leveraged engagement signals (e.g., level completion patterns, session frequency) to add a special time limit task to boost the campaign ensuring campaigns reached players who would enjoy and sustain play across puzzle levels.
Market Expansion into JP & KR: Based on early success, campaigns were scaled into Japan and Korea, geos with proven affinity for casual puzzle titles, unlocking incremental growth opportunities.
Iterative Performance Optimization: Through continuous testing - targeting refinements, adding new events and bid adjustments - campaign efficiency improved while maximizing both ROAS and user lifetime value.
This strategy allowed Superbox to balance profitability with retention, validating rewarded CPI campaigns as a sustainable channel for puzzle game growth.
Results
D30 ROAS: 1.5–2× higher compared to non-rewarded UA channels
D60, ROAS was 1.5–2x higher than that of non-rewarded UA channels - with continued uplift observed beyond the initial 30 days event window, indicating strong long-term potential
Retention (D30): 3× higher than other rewarded UA channels (2% → 6%)
Superbox selected Almedia as their first partner for a CPI-based rewarded user acquisition campaign: achieving impressive results that demonstrated the model’s ability to drive both ROAS and user retention, while validating its long-term potential as a scalable, KPI-driven growth strategy.
Sustainable growth: 4x daily spend growth achieved - with consistent ROAS and retention levels maintained to this day
APAC Market Expansion: Successfully scaled beyond initial campaigns into Japan and Korea
Almedia not only matched rewarded UA benchmarks on ROAS, it outperformed significantly on D30 ROAS, proving itself as a reliable channel for profitability. With nearly 3× higher D30 retention, Superbox was able to achieve both incremental growth and sustainable engagement.
Conclusion
Superbox’s partnership with Almedia shows how the right rewarded UA channel can strike the perfect balance between profitability and user engagement. Their first CPI-based rewarded campaign not only confirmed the value of this model as a long-term growth driver but also gave Superbox the confidence to scale into new key markets like Japan and Korea.
With Almedia’s proactive offer optimization, including event payout calibration and reward structure design, Superbox achieved core KPIs and long-term monetization. In the competitive US market, they scaled high-quality users across iOS and Android, doubled campaign spend, and drove a 120% uplift in D7 retention and ROAS. By combining high ROAS with exceptional retention - results that continue to hold strong - Superbox unlocked a powerful new lever for sustainable growth with Almedia.
“Almedia proved that rewarded UA can deliver both high ROAS and strong retention - a combination we hadn’t been able to achieve before. The process was smooth from start to finish, and the ongoing optimization made a huge difference in campaign success.”
Jade Baeck, Senior Manager at SUPERBOX
Ready to maximize retention and ROAS? Get in touch to see how Almedia can support your growth strategy.