Our Best Tips for New Advertisers Using Rewarded UA

Rewarded UA is often the most effective way to spend your ad budget, given it typically yields higher ROAS than a traditional Google campaign. But before you make the jump and begin diversifying your ad spend, it’s important to be aware of a few key ways in which this approach differs from other forms of user acquisition. Here are our three biggest tips for new advertisers looking to start using rewarded UA.

1. Comprehensive Event Data Is Essential

Our first tip is the most-immediately relevant for new advertisers: Recognize the importance of event data, and share as much of it with us as possible. We need this data to create sophisticated reward funnels, which give us greater scope to encourage users. 

When we have the data, we can create compelling tasks that are satisfying to complete, and will most-effectively generate engagement. It will also allow us to design rewards funnels that improve retention, while ensuring our users are fairly paid.

Whereas, if you cannot provide sufficient event data, we will only able to create primitive reward funnels. And as our experience has repeatedly shown us, these are less effective. There are fewer points of contact with the user, who in turn is far less likely to complete a started offer. 

2. Rewarded UA Is A Collaboration

One of the advantages of working with a rewarded UA platform over a traditional channel is that, besides a higher return on ad spend, you can create diverse, custom campaigns. You can encourage users to interact with different parts of the product, to engage more regularly during certain events, or to do test new features. 

But to take advantage of this benefit, you need to understand that rewarded UA is a collaboration between the advertiser and the platform. If you approach a rewarded platform like you would a traditional channel, and simply provide the bare necessities, you may achieve strong conventional results, but you will be missing out on the additional power of RUA to influence specific user behaviors. 

From the start, we recommend you work intimately with your rewarded platform partner, and demand bespoke campaigns that go beyond mere user acquisition. 

3. Use Different KPIs for Rewarded UA 

And our final tip for new advertisers is to use different KPIs when measuring rewarded UA, especially when making predictions based on initial success. 

Rewarded platforms are especially effective in the first few days of a campaign, and they often produce significantly higher ROAS after day 7 than traditional channels. This is surely a good thing, but we regularly encounter new advertisers who expect the campaign to continue progressing at this pace. 

While we do achieve a great return on ad spend for our partners, the front-loaded nature of rewarded UA differentiates it from other approaches. 

A partner like Almedia will help you navigate the differences between rewarded UA and a more traditional ad campaign. But if you understand these distinctions, you can better decide when to leverage the power of rewarded, and how to prepare for its limitations.

For a more detailed overview of rewarded UA and its impact, you can request access to our latest report here.