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Rewarded Returns
The Player Perspective

Access our latest report, featuring insights from over 2000 gamers, to understand how reward-based UA is transforming acquisition, engagement, and retention.

Understanding the Player Perspective

This research reveals what over 2000 mobile gamers think about real-world rewards.

Discover critical insights on retention, spending patterns, and why your highest-value players are actively seeking rewarded games.

Get a Glimpse

Key Findings

What did we discover?

Widespread Adoption

50% of mobile gamers have received real-world rewards

Widespread Adoption

50% of mobile gamers have received real-world rewards

Widespread Adoption

77% of game developers have already run a reward-based campaign

Players Stay Engaged

85% continue playing games after real-world rewards end

Players Stay Engaged

85% continue playing games after real-world rewards end

Players Stay Engaged

85% continue playing games after real-world rewards end

Driving Retention

76% are more likely to recommend a game that offers real-world rewards

Driving Retention

76% are more likely to recommend a game that offers real-world rewards

Driving Retention

76% are more likely to recommend a game that offers real-world rewards

Rewards Drive Spending

58% are more likely to make in-app purchases when offered cashback

Rewards Drive Spending

58% are more likely to make in-app purchases when offered cashback

Rewards Drive Spending

77% of game developers have already run a reward-based campaign

High-Value Player Magnet

Top spenders ($500+/month) prefer reward platforms for discovering new games

High-Value Player Magnet

Top spenders ($500+/month) prefer reward platforms for discovering new games

High-Value Player Magnet

Top spenders ($500+/month) prefer reward platforms for discovering new games

Extended Play Sessions

71% of players with reward experience play longer and more frequently

Extended Play Sessions

71% of players with reward experience play longer and more frequently

Extended Play Sessions

71% of players with reward experience play longer and more frequently

Demand More from Your Ad Spend

Get started now

Demand More from Your Ad Spend

Get started now

Demand More from Your Ad Spend

Get started now