How Incentive Users are Replacing Average Mobile Sign-Up Methods

Customer incentives are increasing within mobile apps to improve marketing strategies for better user retention. Free-to-play is fading as the success rate to target incentive users increases daily, encouraging more publishers and developers to join in on rewarded UA. With more incentives and reward options, users are more than just an average sign-up and leave. But what is an incentive user? How are they increasing ROAS?

What is an Incentive User?

Incentive users are a by-product of incentivized traffic. They are higher-value users who spend more on in-app purchases, spend over five hours on a new game, and retain loyalty. What makes them important is how they impact the critical stages of app deployment, providing much earlier success and pro-longed loyalty. 

Incentive users are found through rewarded apps that provide more than a game or product but offer something in return for their time and efforts. These offers can be anything, such as gift cards, free products, discounts, or valuable digital assets. These incentives make users more than customers but also partners, bringing them along as more valuable than just a number. 

How Incentive Users Work

Incentive users are simply average users who were converted via rewarded advertisements. In respect to gaining incentive users, providing reward strategies that give a user a part of the profits is at the core of its traffic. 

Besides offering one large hard task for a user, good customer reward platforms, like our consumer-facing Freecash platform, give users multiple small tasks that reward them instantly for taking action. The most incentive action for a user would be simply getting paid to sign up to an app or game on their device. Once they sign up, to keep them as retention, we give them multiple reward offers if they complete in-app tasks or purchases. 

These users are much more likely to return to a game once they have achieved many rewards and in-app purchases. For example, at Almedia, we tested one of our highest-performing mobile game apps in UA to see just how much of a difference incentive users make on revenue compared to average sign-up methods. The results were astounding.

We found that although CPI was about 12% higher than Google’s, the ROAS was more than twice as high after 180 days, with a tripled ARPU. 

These incentive users became absolutely vital to the success of this mobile adventure game. With over 82% of reward campaigns outperforming other UA channels, this only proves how much more not only the users but also the advertiser could earn. 

Grow an Incentived User Base

Customer incentives are evolving quickly as rewarded user acquisition takes over almost 82% of marketing campaign strategies. Our loyalty platform at Almedia is dead-eyeing the new play-to-earn landscapes and already infusing sophisticated data analysis for hundreds of high-value advertisers and publishers. 

You can find some more key insights and valuable case studies from our research, which was provided to us by real-time developers and publishers using our platform.