What is the difference between Almedia and Freecash?

You’ll often see the names Almedia and Freecash together, so it’s worth understanding the differences.

Almedia is a Berlin-based adtech company founded in 2020, specialising in rewarded user acquisition (UA). Freecash is Almedia’s flagship product, a B2C app which allows users to earn rewards by playing games, completing surveys, testing apps, and earning cashback.

With this article, we’ll clarify the differences between Almedia and Freecash, ensuring you understand where value lies and how you engage with each.

What is Almedia?

Almedia is an industry leader in rewarded UA. Through products like Freecash, Almedia enables brands, apps, and games to acquire high-value users by offering real-life rewards as incentives for engagement, thus sharing a portion of advertising budgets with the end user.

Rewarded UA is one of the fastest-growing segments in the advertising sector, with research showing that 77% of advertisers have already integrated rewarded UA into their growth strategy, with 82% who have found that reward-based campaigns outperform traditional UA channels. 

Almedia sits at the centre of this shift as the foundational adtech infrastructure for this growth. It has been built from the ground up around its proprietary data platform which powers every part of the rewarded UA journey, providing advertisers with:

• Custom reward funnels tailored to their KPIs

• Performance segmentation that prioritizes high-LTV users

• Real-time dashboards for full transparency and optimisation

• Behaviour-driven gamification flows to keep users engaged

Almedia partners choose Almedia because it delivers results. Partners regularly see KPIs exceeded, whether that manifests as higher retention, doubling of ROAS, or scaling globally by 20x. With a consistently-expanding pool of high-intent, price-sensitive users seeking good deals, Almedia powers the ultimate rewarded UA machine.

What is Freecash?

Freecash is Almedia’s flagship B2C rewards platform, where users earn real money by:

• Downloading and testing games

• Testing apps

• Completing surveys

• Referring friends

• Earning cashback on purchases

With over 60 million registered users, Freecash is one of the world’s largest and most trusted reward and engagement platforms. It’s designed for high volumes of users, delivering high payouts, smooth onboarding, and swift withdrawals.

Freecash boasts strong user trust, which is reflected in:

• A 4.8/5 Trustpilot rating from more than 235k reviews

• Consistently higher payouts than other reward platforms

• Fast, reliable cashouts via PayPal, gift cards, crypto, and more

Because Freecash attracts millions of motivated, engaged users, it becomes a powerful discovery engine. It’s a win-win system: advertisers get access to high-quality users and users discover the latest apps and games.

Freecash.com  is simply one of Almedia’s consumer-facing products built on top of Almedia’s adtech engine. Advertisers work with Almedia, and users interact with Freecash.

Invest your ad budget the smart way

Almedia and Freecash are therefore two sides of an ecosystem built on rewarding real engagement and delivering measurable value.

Almedia gives advertisers a data-driven, high-performance UA solution, and Freecash gives users an easy, trustworthy way to earn rewards while discovering new apps and games.

If you’re ready to acquire high-value users, maximize your ROAS, and increase long-term value through Freecash and other products, get in touch with Almedia and get your next campaign started.