Publisher
Terms & Conditions
v1.0 (December 22, 2025)
Japanese convenience translation below / の自然で契約文書向きな日本語は、次がベストです
1. Definitions
1.1 “Action” means installs, clicks, impressions, in-app events or other defined billable events.
1.2 “Advertising Materials” means all creatives, assets, copy, text, images, videos, URLs, tracking links, landing pages, brand features, trademarks, and other content provided by or used by Publisher in connection with the Services.
1.3 “Agreement” means these Publisher Terms & Conditions, together with any Order Form and the DPA referenced herein.
1.4 “Attribution Window” means the period during which an Action may be attributed to a Campaign.
1.5 “Campaign” means a campaign described in an Order Form or otherwise activated by Almedia.
1.6 “CPM" / "CPC / "CPI" / "CPA" / "CPD” mean the pricing and billing models defined in Section 14.
1.7 “End User Data” means data relating to end users generated in connection with Campaign delivery and processed by Publisher solely on behalf of Almedia, as further described in the DPA.
1.8 “Fraud” / “Invalid Activity” means any activity that artificially inflates, manipulates, misrepresents, or distorts genuine user actions, attribution, Campaign performance, or billing, including but not limited to bots, device farms, fake or duplicate accounts, misattribution, unauthorised incentivisation, automation, or similar non-genuine activity.
1.9 “Inventory” means any and all digital properties, media, traffic sources, placements, environments, channels, and distribution methods used by Publisher to deliver the Services, whether owned, operated, or controlled directly or indirectly by Publisher, including websites, mobile applications, SDK traffic, offerwalls, rewarded placements, push notifications, email, and sub-affiliate traffic.
1.10 “Mobile Measurement Platform" or "MMP” means the attribution platform selected by Almedia (e.g. Appsflyer, Adjust, Singular).
1.11 “Order Form” means any campaign-level agreement executed by Publisher that incorporates these Terms by reference.
1.12 “Postback Window” means the time period in which an in-app event is sent after install.
1.13 “Publisher” means the entity entering into an Order Form with Almedia to provide traffic, Inventory, or promotional Services.
1.14 “Services” means the traffic generation, promotion, user acquisition, and related services provided by Publisher to Almedia under the Agreement.
2. Structure of Agreement
2.1 These Terms govern all Services and Campaigns provided by Publisher to Almedia. The Agreement consists of:
(a) the Order Form,
(b) these Publisher Terms & Conditions (the “Terms”), and
(c) the Publisher DPA (“DPA”).
2.2 In the event of conflict, the hierarchy is:
(i) Order Form
(ii) these Terms
(iii) DPA
3. Campaign Activation
3.1 A Campaign becomes binding when an Order Form is executed or when Campaign delivery begins.
3.2 Publisher is solely responsible for all Inventory, placements, traffic sources, sub-publishers, and methods used to deliver the Campaign.
3.3 Almedia may modify, pause, limit, or terminate Campaigns at any time in its sole discretion.
3.4 Publisher shall not materially change Inventory, traffic sources, or delivery methods without Almedia’s prior written approval.
4. Advertising Materials & Licence
4.1 Publisher represents and warrants that all Advertising Materials used by Publisher:
(a) comply with applicable laws and platform policies,
(b) do not infringe third-party rights, and
(c) are accurate, non-misleading, and not deceptive.
4.2 Publisher grants Almedia a non-exclusive, worldwide, royalty-free licence to use, review, audit, and store Advertising Materials solely for Campaign operation, compliance, and investigation.
4.3 Almedia may reject, suspend, or require modification of Advertising Materials at any time.
5. Prohibited Activities and Brand Protection
5.1 Publisher shall not engage in Fraud, Invalid Activity, or any conduct that manipulates attribution, misleads users, violates law, or harms Almedia.
5.2 Publisher shall not misrepresent Inventory, placements, or traffic origin.
5.3 Publisher shall not, without Almedia’s prior written approval:
(a) bid on or use “Freecash”, “Almedia”, or confusingly similar terms;
(b) use misleading branding implying official affiliation;
(c) redirect traffic to circumvent caps or enforcement;
(d) allow sub-affiliates to do any of the above.
5.4 Publisher is fully responsible for all actions of sub-affiliates and third parties.
6. Tracking, Attribution & Invalid Activity
6.1 Attribution is determined exclusively by Almedia’s designated MMP.
6.2 If MMP data is unavailable or inconsistent, Almedia internal reporting applies.
6.3 In case of discrepancies, Almedia’s data prevails unless demonstrably incorrect.
6.4 Publisher must notify Almedia promptly of tracking downtime.
6.5 Fraud / Invalid Activity includes (non-exhaustive):
automated or scripted traffic
click injection or spamming
VPN/proxy abuse
fake or duplicate accounts
undisclosed traffic sources
anomalous behavior patterns
6.6 Publisher shall provide logs, reports, and access reasonably required for any investigation.
7. Fees, Billing, Payment and Adjustments
7.1 Publisher shall be compensated solely for valid Actions accepted and recorded by Almedia under the pricing model(s) specified in the applicable Order Form, including but not limited to CPC, CPI, CPA, CPM, revenue share or hybrid models. No payment is due for Actions that are rejected, reversed, capped, or otherwise deemed invalid.
7.2 All Actions are measured, validated, and accepted exclusively by Almedia using its internal tracking, reporting, fraud-detection systems and attribution logic. Publisher acknowledges that Almedia’s data is final and binding for billing purposes unless demonstrably and materially incorrect.
7.3 Unless otherwise agreed in an Order Form:
(a) earnings are calculated on a monthly basis;
(b) payouts are issued in arrears following the end of the applicable billing period;
(c) minimum payout thresholds may apply; and
(d) payouts are subject to successful completion of all required verification, compliance, and fraud-review checks.
7.4 Payments shall be made via the payment method selected by Publisher and approved by Almedia. Publisher is solely responsible for:
(a) providing accurate and up-to-date payment information;
(b) any bank fees, transaction costs, currency conversion fees, or third-party charges; and
(c) any delays or failures caused by incorrect or incomplete payment details.
7.5 Almedia reserves the right, at its sole discretion, to:
(a) withhold payments pending investigation of suspected Fraud or Invalid Activity;
(b) offset any amounts owed by Publisher against future payouts;
(c) reverse previously credited earnings;
(d) issue negative balances where applicable; and
(e) adjust future payouts to reflect corrections, reversals, chargebacks, or post-validation findings.
7.6 If Almedia determines that Actions are associated with Fraud or Invalid Activity:
(a) such Actions shall be deemed invalid and non-billable;
(b) Publisher shall have no entitlement to payment for such Actions;
(c) Almedia may recover any amounts previously paid in connection with such Actions; and
(d) Almedia may suspend or terminate the Publisher account immediately.
7.7 All Campaign caps, volume estimates, budgets, and payout forecasts are indicative only. Almedia does not guarantee any minimum volume, earnings, or delivery. Reaching a cap, pausing a Campaign, or reallocating traffic does not constitute a breach of this Agreement.
7.8 Publisher must notify Almedia in writing of any billing dispute within five (5) business days of the relevant payout or statement, providing reasonable technical evidence. Failure to do so shall constitute irrevocable acceptance of the reported amounts.
7.9 All amounts payable to Publisher are exclusive of taxes. Publisher is solely responsible for all taxes, duties, levies, or similar governmental charges arising from or related to payments received under this Agreement.
7.10 Publisher acknowledges that this Agreement does not create any employment, agency, or guaranteed-income relationship. Payments depend solely on valid Actions delivered in accordance with this Agreement.
7.11 Unless otherwise expressly agreed in writing between the Parties, all fees and amounts payable under this Agreement shall be invoiced and paid in USD. Where both Parties are established in the European Union and the relevant Campaign activities are conducted exclusively within the European Union, invoices shall be issued in EUR, unless the Parties expressly agree otherwise in writing.
8. Data Protection
8.1 Publisher may access and process Customer Data solely to provide, maintain, secure, and optimise the Services.
8.2 Customer Data shall not be used for product development, market analysis, or modelling except in aggregated, anonymised form.
8.3 The Parties agree to the DPA.
9. Intellectual Property
9.1 Almedia owns and retains all rights in its platform, technology, analytics, fraud-detection systems, attribution logic, processes, and reports.
9.2 No rights are granted to Publisher except as expressly stated.
10. Confidentiality
10.1 Each Party shall keep all non-public information confidential, including commercial, technical, strategic, and personal data.
10.2 Information may be disclosed only to employees, affiliates, or advisers who need to know and are bound by equivalent confidentiality obligations.
10.3 Obligations survive 3 years after termination.
11. Compliance
11.1 Publisher shall comply with all applicable laws, advertising standards, consumer protection rules, sanctions laws, platform policies and data protection requirements.
11.2 Almedia may suspend or restrict a Campaign or delivery if it reasonably believes non-compliance may occur.
12. Audit Rights
12.1 Almedia may, with 5 business days’ notice, appoint an independent auditor to verify:
attribution accuracy
tracking integrity
server-side postback accuracy
MMP configuration and logs
12.2 Publisher must provide read-only access to relevant dashboards and logs.
12.3 If discrepancies exceed 5%, Publisher shall: (a) reimburse audit costs, (b) correct configuration issues, (c) credit any underreported Actions.
13. Warranties & Disclaimers
13.1 Each Party warrants it has authority to enter into the Agreement.
13.2 Almedia provides no traffic or revenue guarantees.
14. Pricing and Action Models
The following different pricing and Action models may apply to the Services, as specified in the applicable Order Form or otherwise agreed in writing:
(a) CPI: Billable and payable to Publisher when an install is validly attributed to Almedia via the applicable MMP in accordance with the agreed Attribution Window.
(b) CPA: Billable and payable to Publisher when the defined in-app event occurs within the applicable Postback Window and is validly attributed to Almedia via the MMP.
(c) CPM: Billable impressions determined by Almedia’s internal measurement systems, unless demonstrably inaccurate based on clear and verifiable technical evidence provided by Publisher.
(d) CPC: Billable clicks as tracked by Almedia’s tracking systems and logs, unless demonstrably inaccurate.
(e) Underdelivery: Almedia is not liable for underdelivery. Caps, pacing, volume estimates, and forecasts are targets only and not guarantees, and underdelivery shall not constitute a breach of this Agreement nor give rise to any claim or compensation by Publisher.
(f) Attribution Priority: As defined in Section 6.3.
16. Limitation of Liability
16.1 Almedia’s aggregate liability shall not exceed the total fees payable in the twelve (12) months preceding the event.
16.2 Neither Party is liable for indirect, consequential, punitive, or special damages (including lost profits, lost business, or loss of data).
16.3 Liability for wilful misconduct or fraud is not excluded.
17. Term & Termination
17.1 Either Party may terminate an Order Form or the Agreement with 30 days’ written notice.
17.2 Either Party may terminate immediately for uncured material breach (after 10 days’ notice).
17.3 Sections on confidentiality, liability, payment, data protection, and governing law survive termination.
18. Modification of Terms
18.1 Almedia may update these Terms from time to time. Updated versions will be published at the URL referenced in the Order Form.
18.2 Changes take effect upon posting.
18.3 Publisher’s continued provision of the Services after posting constitutes acceptance.
19. Governing Law & Jurisdiction
19.1 This Agreement is governed by the laws of the Federal Republic of Germany, excluding conflict-of-laws principles.
19.2 The courts of Berlin, Germany have exclusive jurisdiction over all disputes arising out of or relating to the Agreement.
19.3 Each Party irrevocably submits to the exclusive jurisdiction of the courts of Berlin, Germany, and agrees not to challenge the jurisdiction of those courts.
20. Miscellaneous
20.1 Nothing creates a partnership, joint venture, fiduciary relationship, or agency.
20.2 Notices may be delivered via email.
20.3 If any section is invalid, the remainder remains in effect, and invalid terms shall be replaced by enforceable terms closest to the Parties’ original intent.
20.4 The Agreement constitutes the entire agreement between the Parties.
20.5 The Agreement is concluded in the English language. Any translations of this Agreement, including any Japanese or other language versions, are provided for convenience only and shall have no legal effect. In the event of any inconsistency or discrepancy between the English version and any translated version, the English version shall prevail.
Japanese convenience translation below / の自然で契約文書向きな日本語は、次がベストです
1. Definitions
1.1 “Action” means installs, clicks, impressions, in-app events or other defined billable events.
1.2 “Advertising Materials” means all creatives, assets, copy, text, images, videos, URLs, tracking links, landing pages, brand features, trademarks, and other content provided by or used by Publisher in connection with the Services.
1.3 “Agreement” means these Publisher Terms & Conditions, together with any Order Form and the DPA referenced herein.
1.4 “Attribution Window” means the period during which an Action may be attributed to a Campaign.
1.5 “Campaign” means a campaign described in an Order Form or otherwise activated by Almedia.
1.6 “CPM" / "CPC / "CPI" / "CPA" / "CPD” mean the pricing and billing models defined in Section 14.
1.7 “End User Data” means data relating to end users generated in connection with Campaign delivery and processed by Publisher solely on behalf of Almedia, as further described in the DPA.
1.8 “Fraud” / “Invalid Activity” means any activity that artificially inflates, manipulates, misrepresents, or distorts genuine user actions, attribution, Campaign performance, or billing, including but not limited to bots, device farms, fake or duplicate accounts, misattribution, unauthorised incentivisation, automation, or similar non-genuine activity.
1.9 “Inventory” means any and all digital properties, media, traffic sources, placements, environments, channels, and distribution methods used by Publisher to deliver the Services, whether owned, operated, or controlled directly or indirectly by Publisher, including websites, mobile applications, SDK traffic, offerwalls, rewarded placements, push notifications, email, and sub-affiliate traffic.
1.10 “Mobile Measurement Platform" or "MMP” means the attribution platform selected by Almedia (e.g. Appsflyer, Adjust, Singular).
1.11 “Order Form” means any campaign-level agreement executed by Publisher that incorporates these Terms by reference.
1.12 “Postback Window” means the time period in which an in-app event is sent after install.
1.13 “Publisher” means the entity entering into an Order Form with Almedia to provide traffic, Inventory, or promotional Services.
1.14 “Services” means the traffic generation, promotion, user acquisition, and related services provided by Publisher to Almedia under the Agreement.
2. Structure of Agreement
2.1 These Terms govern all Services and Campaigns provided by Publisher to Almedia. The Agreement consists of:
(a) the Order Form,
(b) these Publisher Terms & Conditions (the “Terms”), and
(c) the Publisher DPA (“DPA”).
2.2 In the event of conflict, the hierarchy is:
(i) Order Form
(ii) these Terms
(iii) DPA
3. Campaign Activation
3.1 A Campaign becomes binding when an Order Form is executed or when Campaign delivery begins.
3.2 Publisher is solely responsible for all Inventory, placements, traffic sources, sub-publishers, and methods used to deliver the Campaign.
3.3 Almedia may modify, pause, limit, or terminate Campaigns at any time in its sole discretion.
3.4 Publisher shall not materially change Inventory, traffic sources, or delivery methods without Almedia’s prior written approval.
4. Advertising Materials & Licence
4.1 Publisher represents and warrants that all Advertising Materials used by Publisher:
(a) comply with applicable laws and platform policies,
(b) do not infringe third-party rights, and
(c) are accurate, non-misleading, and not deceptive.
4.2 Publisher grants Almedia a non-exclusive, worldwide, royalty-free licence to use, review, audit, and store Advertising Materials solely for Campaign operation, compliance, and investigation.
4.3 Almedia may reject, suspend, or require modification of Advertising Materials at any time.
5. Prohibited Activities and Brand Protection
5.1 Publisher shall not engage in Fraud, Invalid Activity, or any conduct that manipulates attribution, misleads users, violates law, or harms Almedia.
5.2 Publisher shall not misrepresent Inventory, placements, or traffic origin.
5.3 Publisher shall not, without Almedia’s prior written approval:
(a) bid on or use “Freecash”, “Almedia”, or confusingly similar terms;
(b) use misleading branding implying official affiliation;
(c) redirect traffic to circumvent caps or enforcement;
(d) allow sub-affiliates to do any of the above.
5.4 Publisher is fully responsible for all actions of sub-affiliates and third parties.
6. Tracking, Attribution & Invalid Activity
6.1 Attribution is determined exclusively by Almedia’s designated MMP.
6.2 If MMP data is unavailable or inconsistent, Almedia internal reporting applies.
6.3 In case of discrepancies, Almedia’s data prevails unless demonstrably incorrect.
6.4 Publisher must notify Almedia promptly of tracking downtime.
6.5 Fraud / Invalid Activity includes (non-exhaustive):
automated or scripted traffic
click injection or spamming
VPN/proxy abuse
fake or duplicate accounts
undisclosed traffic sources
anomalous behavior patterns
6.6 Publisher shall provide logs, reports, and access reasonably required for any investigation.
7. Fees, Billing, Payment and Adjustments
7.1 Publisher shall be compensated solely for valid Actions accepted and recorded by Almedia under the pricing model(s) specified in the applicable Order Form, including but not limited to CPC, CPI, CPA, CPM, revenue share or hybrid models. No payment is due for Actions that are rejected, reversed, capped, or otherwise deemed invalid.
7.2 All Actions are measured, validated, and accepted exclusively by Almedia using its internal tracking, reporting, fraud-detection systems and attribution logic. Publisher acknowledges that Almedia’s data is final and binding for billing purposes unless demonstrably and materially incorrect.
7.3 Unless otherwise agreed in an Order Form:
(a) earnings are calculated on a monthly basis;
(b) payouts are issued in arrears following the end of the applicable billing period;
(c) minimum payout thresholds may apply; and
(d) payouts are subject to successful completion of all required verification, compliance, and fraud-review checks.
7.4 Payments shall be made via the payment method selected by Publisher and approved by Almedia. Publisher is solely responsible for:
(a) providing accurate and up-to-date payment information;
(b) any bank fees, transaction costs, currency conversion fees, or third-party charges; and
(c) any delays or failures caused by incorrect or incomplete payment details.
7.5 Almedia reserves the right, at its sole discretion, to:
(a) withhold payments pending investigation of suspected Fraud or Invalid Activity;
(b) offset any amounts owed by Publisher against future payouts;
(c) reverse previously credited earnings;
(d) issue negative balances where applicable; and
(e) adjust future payouts to reflect corrections, reversals, chargebacks, or post-validation findings.
7.6 If Almedia determines that Actions are associated with Fraud or Invalid Activity:
(a) such Actions shall be deemed invalid and non-billable;
(b) Publisher shall have no entitlement to payment for such Actions;
(c) Almedia may recover any amounts previously paid in connection with such Actions; and
(d) Almedia may suspend or terminate the Publisher account immediately.
7.7 All Campaign caps, volume estimates, budgets, and payout forecasts are indicative only. Almedia does not guarantee any minimum volume, earnings, or delivery. Reaching a cap, pausing a Campaign, or reallocating traffic does not constitute a breach of this Agreement.
7.8 Publisher must notify Almedia in writing of any billing dispute within five (5) business days of the relevant payout or statement, providing reasonable technical evidence. Failure to do so shall constitute irrevocable acceptance of the reported amounts.
7.9 All amounts payable to Publisher are exclusive of taxes. Publisher is solely responsible for all taxes, duties, levies, or similar governmental charges arising from or related to payments received under this Agreement.
7.10 Publisher acknowledges that this Agreement does not create any employment, agency, or guaranteed-income relationship. Payments depend solely on valid Actions delivered in accordance with this Agreement.
7.11 Unless otherwise expressly agreed in writing between the Parties, all fees and amounts payable under this Agreement shall be invoiced and paid in USD. Where both Parties are established in the European Union and the relevant Campaign activities are conducted exclusively within the European Union, invoices shall be issued in EUR, unless the Parties expressly agree otherwise in writing.
8. Data Protection
8.1 Publisher may access and process Customer Data solely to provide, maintain, secure, and optimise the Services.
8.2 Customer Data shall not be used for product development, market analysis, or modelling except in aggregated, anonymised form.
8.3 The Parties agree to the DPA.
9. Intellectual Property
9.1 Almedia owns and retains all rights in its platform, technology, analytics, fraud-detection systems, attribution logic, processes, and reports.
9.2 No rights are granted to Publisher except as expressly stated.
10. Confidentiality
10.1 Each Party shall keep all non-public information confidential, including commercial, technical, strategic, and personal data.
10.2 Information may be disclosed only to employees, affiliates, or advisers who need to know and are bound by equivalent confidentiality obligations.
10.3 Obligations survive 3 years after termination.
11. Compliance
11.1 Publisher shall comply with all applicable laws, advertising standards, consumer protection rules, sanctions laws, platform policies and data protection requirements.
11.2 Almedia may suspend or restrict a Campaign or delivery if it reasonably believes non-compliance may occur.
12. Audit Rights
12.1 Almedia may, with 5 business days’ notice, appoint an independent auditor to verify:
attribution accuracy
tracking integrity
server-side postback accuracy
MMP configuration and logs
12.2 Publisher must provide read-only access to relevant dashboards and logs.
12.3 If discrepancies exceed 5%, Publisher shall: (a) reimburse audit costs, (b) correct configuration issues, (c) credit any underreported Actions.
13. Warranties & Disclaimers
13.1 Each Party warrants it has authority to enter into the Agreement.
13.2 Almedia provides no traffic or revenue guarantees.
14. Pricing and Action Models
The following different pricing and Action models may apply to the Services, as specified in the applicable Order Form or otherwise agreed in writing:
(a) CPI: Billable and payable to Publisher when an install is validly attributed to Almedia via the applicable MMP in accordance with the agreed Attribution Window.
(b) CPA: Billable and payable to Publisher when the defined in-app event occurs within the applicable Postback Window and is validly attributed to Almedia via the MMP.
(c) CPM: Billable impressions determined by Almedia’s internal measurement systems, unless demonstrably inaccurate based on clear and verifiable technical evidence provided by Publisher.
(d) CPC: Billable clicks as tracked by Almedia’s tracking systems and logs, unless demonstrably inaccurate.
(e) Underdelivery: Almedia is not liable for underdelivery. Caps, pacing, volume estimates, and forecasts are targets only and not guarantees, and underdelivery shall not constitute a breach of this Agreement nor give rise to any claim or compensation by Publisher.
(f) Attribution Priority: As defined in Section 6.3.
15. Limitation of Liability
15.1 Almedia’s aggregate liability shall not exceed the total fees payable in the twelve (12) months preceding the event.
15.2 Neither Party is liable for indirect, consequential, punitive, or special damages (including lost profits, lost business, or loss of data).
15.3 Liability for wilful misconduct or fraud is not excluded.
16. Term & Termination
16.1 Either Party may terminate an Order Form or the Agreement with 30 days’ written notice.
16.2 Either Party may terminate immediately for uncured material breach (after 10 days’ notice).
16.3 Sections on confidentiality, liability, payment, data protection, and governing law survive termination.
17. Modification of Terms
17.1 Almedia may update these Terms from time to time. Updated versions will be published at the URL referenced in the Order Form.
17.2 Changes take effect upon posting.
17.3 Publisher’s continued provision of the Services after posting constitutes acceptance.
18. Governing Law & Jurisdiction
18.1 This Agreement is governed by the laws of the Federal Republic of Germany, excluding conflict-of-laws principles.
18.2 The courts of Berlin, Germany have exclusive jurisdiction over all disputes arising out of or relating to the Agreement.
18.3 Each Party irrevocably submits to the exclusive jurisdiction of the courts of Berlin, Germany, and agrees not to challenge the jurisdiction of those courts.
19. Miscellaneous
19.1 Nothing creates a partnership, joint venture, fiduciary relationship, or agency.
19.2 Notices may be delivered via email.
19.3 If any section is invalid, the remainder remains in effect, and invalid terms shall be replaced by enforceable terms closest to the Parties’ original intent.
19.4 The Agreement constitutes the entire agreement between the Parties.
19.5 The Agreement is concluded in the English language. Any translations of this Agreement, including any Japanese or other language versions, are provided for convenience only and shall have no legal effect. In the event of any inconsistency or discrepancy between the English version and any translated version, the English version shall prevail.
パブリッシャー
利用規約
v1.0 (2025年12月22日)
【参考訳／便宜的翻訳（日本語）】
※本日本語訳は参考目的のみで作成されたものであり、法的拘束力はありません。
※英語正文と日本語訳の間に齟齬がある場合には、英語正文が優先されます。
1. 定義
1.1 「アクション（Action）」とは、インストール、クリック、インプレッション、アプリ内イベントその他定義された課金対象イベントをいいます。
1.2 「広告素材（Advertising Materials）」とは、パブリッシャーが本サービスに関連して提供または使用するすべてのクリエイティブ、アセット、コピー、テキスト、画像、動画、URL、トラッキングリンク、ランディングページ、ブランド要素、商標その他のコンテンツをいいます。
1.3 「本契約（Agreement）」とは、本パブリッシャー利用規約、オーダーフォームおよび本契約において参照される DPA を総称したものをいいます。
1.4 「アトリビューションウィンドウ（Attribution Window）」とは、アクションがキャンペーンに帰属し得る期間をいいます。
1.5 「キャンペーン（Campaign）」とは、オーダーフォームに記載される、または Almedia により有効化されるキャンペーンをいいます。
1.6 「CPM／CPC／CPI／CPA／CPD」とは、第14条に定義される料金および課金モデルをいいます。
1.7 「エンドユーザーデータ（End User Data）」とは、キャンペーン配信に関連して生成され、DPA に定めるとおり、Almedia のためにのみパブリッシャーが処理するエンドユーザーに関するデータをいいます。
1.8 「不正行為／無効アクティビティ（Fraud / Invalid Activity）」とは、正当なユーザー行動、アトリビューション、キャンペーン成果または請求内容を人為的に水増し、操作、虚偽表示または歪曲する一切の行為をいい、これにはボット、デバイスファーム、偽または重複アカウント、誤帰属、無許可のインセンティブ付与、自動化その他の非真正な行為が含まれますが、これらに限定されません。
1.9 「インベントリ（Inventory）」とは、パブリッシャーが本サービス提供のために使用するすべてのデジタルプロパティ、メディア、トラフィックソース、広告枠、環境、チャネルおよび配信方法をいい、パブリッシャーが直接または間接的に所有、運営または管理するウェブサイト、モバイルアプリケーション、SDK トラフィック、オファーウォール、リワード型広告枠、プッシュ通知、電子メールおよびサブアフィリエイトトラフィックを含みます。
1.10 「モバイル計測プラットフォーム（Mobile Measurement Platform／MMP）」とは、Almedia が選択するアトリビューション計測プラットフォームをいいます。
1.11 「オーダーフォーム（Order Form）」とは、本利用規約を参照条項として組み込む、パブリッシャーが締結するキャンペーン単位の契約書をいいます。
1.12 「ポストバックウィンドウ（Postback Window）」とは、インストール後にアプリ内イベントが送信される期間をいいます。
1.13 「パブリッシャー（Publisher）」とは、トラフィック、インベントリまたはプロモーションサービスを提供するために Almedia とオーダーフォームを締結する法人または事業体をいいます。
1.14 「サービス（Services）」とは、本契約に基づきパブリッシャーが Almedia に提供するトラフィック生成、プロモーション、ユーザー獲得および関連サービスをいいます。
2. 契約の構成
2.1 本利用規約は、パブリッシャーが Almedia に提供するすべてのサービスおよびキャンペーンに適用されます。本契約は、オーダーフォーム、本パブリッシャー利用規約およびパブリッシャー向け DPA により構成されます。
2.2 内容に矛盾がある場合には、オーダーフォーム、本利用規約、DPA の順で優先されます。
3. キャンペーンの開始
3.1 オーダーフォームが締結されるか、またはキャンペーン配信が開始された時点で、当該キャンペーンは法的拘束力を有するものとします。
3.2 パブリッシャーは、キャンペーン配信に使用されるすべてのインベントリ、広告枠、トラフィックソース、サブパブリッシャーおよび配信方法について単独で責任を負うものとします。
3.3 Almedia は、自己の裁量により、いつでもキャンペーンを変更、停止、制限または終了することができます。
3.4 パブリッシャーは、Almedia の事前の書面による承認なく、インベントリ、トラフィックソースまたは配信方法を重大に変更してはなりません。
4. 広告素材およびライセンス
4.1 パブリッシャーは、使用するすべての広告素材が、適用法令およびプラットフォームポリシーを遵守し、第三者の権利を侵害せず、正確かつ誤解を招かず、欺瞞的でないことを表明し、保証します。
4.2 パブリッシャーは、キャンペーン運用、コンプライアンスおよび調査目的に限り、広告素材を使用、確認、監査および保存するための非独占的、全世界的かつ無償のライセンスを Almedia に付与します。
4.3 Almedia は、いつでも広告素材を拒否、停止または修正要求することができます。
5. 禁止行為およびブランド保護
5.1 パブリッシャーは、不正行為、無効アクティビティ、アトリビューション操作、ユーザーを誤認させる行為、法令違反または Almedia に損害を与える行為を行ってはなりません。
5.2 パブリッシャーは、インベントリ、広告枠またはトラフィックの出所について虚偽表示をしてはなりません。
5.3 Almedia の事前の書面による承認なく、パブリッシャーは、「Freecash」「Almedia」または混同を生じさせる類似表記の使用、公式関係を示唆する誤解を招く表示、上限回避を目的としたリダイレクト、またはサブアフィリエイトによる同様の行為を行ってはなりません。
5.4 パブリッシャーは、サブアフィリエイトおよび第三者のすべての行為について完全な責任を負うものとします。
6. トラッキング、アトリビューションおよび不正行為
6.1 アトリビューションは、Almedia が指定する MMP により専ら決定されます。
6.2 MMP データが利用不能または不整合の場合、Almedia の内部レポートが適用されます。
6.3 データに不一致がある場合、明らかに誤りであることが証明されない限り、Almedia のデータが優先されます。
6.4 パブリッシャーは、トラッキング障害が発生した場合、速やかに Almedia に通知するものとします。
6.5 不正行為および無効アクティビティには、自動トラフィック、クリック注入、VPN／プロキシの不正利用、偽または重複アカウント、未開示のトラフィックソース、異常な行動パターン等が含まれます。
6.6 パブリッシャーは、調査に合理的に必要なログ、レポートおよびアクセスを提供するものとします。
7. 料金、請求および支払調整
7.1 パブリッシャーは、オーダーフォームに定める課金モデルに基づき、Almedia が有効と認めたアクションについてのみ報酬を受領するものとします。無効、否認、上限到達または却下されたアクションについて支払義務は生じません。
7.2 アクションの計測、検証および承認は、Almedia の内部トラッキングおよび不正検知システムにより専ら行われ、請求目的において最終的かつ拘束力を有します。
7.3 オーダーフォームに別途定めがない限り、報酬は月次で算定され、事後払いとし、最低支払額および各種審査の完了を条件とします。
7.4 支払は、承認された支払方法により行われ、支払情報の正確性、各種手数料および遅延についてはパブリッシャーが責任を負います。
7.5 Almedia は、不正行為調査中の支払留保、相殺、遡及的調整、マイナス残高の計上および将来支払額の調整を行う権利を有します。
7.6 不正行為に関連すると判断されたアクションは無効とされ、支払請求権は生じず、既払金の返還を求めることができ、アカウントは即時停止または終了されることがあります。
7.7 上限、予測値および配信量はいずれも目安であり、保証ではありません。
7.8 支払額に関する異議は、5 営業日以内に書面で通知するものとします。
7.9 支払額は税抜とし、税金その他公租公課はパブリッシャーの負担とします。
7.10 本契約は、雇用、代理または収入保証関係を成立させるものではありません。
7.11 原則として支払通貨は USD とし、EU 内取引の場合は EUR とすることがあります。
8. データ保護
8.1 パブリッシャーは、サービス提供目的に限り、顧客データを処理することができます。
8.2 顧客データは、匿名化・集計された場合を除き、分析目的で使用されません。
8.3 当事者は DPA に同意するものとします。
9. 知的財産権
9.1 Almedia は、そのプラットフォーム、技術、分析および不正検知システムに関するすべての権利を保有します。
9.2 明示的に定められた場合を除き、パブリッシャーに権利は付与されません。
10. 機密保持
10.1 各当事者は、非公開情報を機密として取り扱うものとします。
10.2 情報開示は、必要最小限の関係者に限定されます。
10.3 本条の義務は、契約終了後 3 年間存続します。
11. コンプライアンス
11.1 パブリッシャーは、すべての適用法令およびポリシーを遵守するものとします。
11.2 Almedia は、違反のおそれがある場合、配信を停止または制限することができます。
12. 監査権
12.1 Almedia は、事前通知のうえ、独立監査人による監査を実施することができます。
12.2 パブリッシャーは、必要な閲覧権限を提供するものとします。
12.3 差異が 5％を超える場合、是正および費用負担が求められます。
13. 表明保証および免責
13.1 各当事者は、本契約締結の権限を有することを保証します。
13.2 Almedia は、トラフィックまたは収益を保証しません。
14. 料金およびアクションモデル
14.1 CPI、CPA、CPM、CPC 等の課金モデルが適用されます。
14.2 配信量および成果は目標であり、保証ではありません。
14.3 アトリビューションの優先順位は第6.3条に従います。
15. 責任の制限
15.1 Almedia の責任総額は、直前 12 か月間に支払われるべき料金を上限とします。
15.2 間接損害等について責任を負いません。
15.3 故意または詐欺に関する責任は除外されません。
16. 期間および終了
16.1 各当事者は、30 日前の通知により解約できます。
16.2 重大な違反が是正されない場合、即時解除できます。
16.3 一部条項は契約終了後も存続します。
17. 規約の変更
17.1 Almedia は、本利用規約を更新することがあります。
17.2 掲載時点で効力を生じます。
17.3 継続的なサービス提供は同意とみなされます。
18. 準拠法および管轄
18.1 本契約はドイツ連邦共和国法を準拠法とします。
18.2 本契約に関する紛争は、ドイツ・ベルリンの裁判所を専属管轄とします。
18.3 各当事者は、当該管轄に服することに同意します。
19. 雑則
19.1 本契約はいかなるパートナーシップ等も成立させるものではありません。
19.2 通知は電子メールにより行うことができます。
19.3 一部条項が無効でも、他の条項は有効に存続します。
19.4 本契約は当事者間の完全合意を構成します。
19.5 本契約は英語により締結されます。本契約の翻訳（日本語その他の言語を含みます）は便宜目的のみで提供され、法的効力を有しません。英語版と翻訳版との間に齟齬がある場合には、英語版が優先されます。