Rewarded Returns
플레이어의 관점
보상 기반의 UA가 어떻게 이용자 획득, 참여 및 유지 전략을 혁신하는지 이해하기 위해 2000명 이상의 게이머로부터 얻은 인사이트를 담은 최신 보고서를 확인하세요.
What’s inside
State of rewarded applications adoption among mobile gamers
How rewards influence in-app purchases and retention
How reward platforms attract top spenders and affect play time
How mobile app developers can utilize new trends to achieve higher ROAS and LTV
최첨단 광고 수익 기반 게임인 Word Farm Adventure는 협업 초기 3개월 동안 평소 ROAS보다 50% 높은 ROAS를 기록했습니다. 이는 독특한 게임 디자인과 사용자가 게임에 오래 머물도록 만드는 제안 구조를 만드는 Almedia의 독특한 접근 방식 덕분입니다.
A sneak peak into the “Rewarded Returns: The Player Perspective” report
Tens of millions of users already visit and enjoy rewarded platforms, while mobile game companies adopt rewarded UA strategies to supercharge their competitive edge.
Responding to growing adoption of rewards-based UA strategies by mobile app developers, we studied how the players actually perceive and respond to real-world rewards – and how advertisers can benefit from these insights.
Key findings
are more likely to try a new game if it offered real-world rewards
Many players are already familiar with in-game rewards, and therefore more open to try real-game rewards. Our study shows that the highest-value players are also the most proactively interested in rewards.
of players say rewards make them play longer and more often
Rewards strategically placed along the user journey motivate users to stay in games longer and continue engaging on a deeper level, while driving higher satisfaction. Well-placed rewards can motivate a player to engage with the stickiest game systems and events, shifting the relationship they have with the game and how they interact with them.
continue to play games after the rewards end
The ability of rewarded platforms to influence user behavior and motivate players to engage with games for longer ultimately helps create a lasting habit of playing and spending.
are more likely to recommend a rewarded game
When it comes to gaming recommendations, users who already enjoy rewarded, are more likely to recommend the same types of games to their friends, further increasing the impact of rewarded campaigns.