CALCULATOR

Every install is worth more than you think

Enter your current LTV. We'll project what Link adds — from reward payouts and from the engagement lift they drive. Adjust any lever to match your own numbers.

Calculate

Book a call

Your numbers

Current LTV per install

Lifetime value you see today, before any Link integration.

IAP share of revenue

Share of your revenue that comes from in-app purchases rather than advertising. This sets the CPA band below.

Indicative CPA per linked user

IAP share 40–60%

$3.00

Indicative only — not an offer. Your actual CPA is agreed in writing.

Almedia benchmarks

Install → Link rate

Share of installs that connect a Freecash account.

15%

Rewards impact on LTV

How much longer linked players stay and spend.

+44.6%

Fixed inputs, measured across titles already running Link. Not adjustable here, and not a commitment that your title will match them.

Optional — scale it to revenue

Monthly installs

Leave at zero to keep this a per-user view.

Projected impact

New LTV per install with Link

$6.85

14.19% LTV boost

Illustrative estimate. Not a forecast, quote, or guarantee.

Today$6.00

With Link$6.85

Per installUplift

Your LTV today$6.00—

CPA-driven incremental LTV$0.45+7.50%

Rewards-driven incremental LTV$0.40+6.69%

Total additional LTV$0.85+14.19%

How it's calculated

CPA-driven incremental LTV

Indicative CPA × install→Link rate. The CPA is read off your IAP share band, then spread across your whole install base. Indicative only — see the disclaimer.

Rewards-driven incremental LTV

Current LTV × rewards impact × install→Link rate. The retention and monetisation lift among users who link.

LTV boost

Total additional LTV ÷ current LTV. Both effects together, as a percentage of where you are today.

All figures here are illustrative estimates based on benchmarks from other publishers — not a guarantee, forecast, or offer — and your actual CPA and results are agreed individually in writing with Almedia GmbH.

Book a call

Every install is worth more than you think

How it's calculated

Ready to grow your revenue?