Overview
After launching Office Cat on Almedia’s Freecash.com with a bespoke structure based on historical trends and user behavior insights, Treeplla significantly boosted its key performance metrics, including ROAS, retention, and user value. Our tailored approach enabled Treeplla to scale daily ad spend by over 550% while maintaining exceptional efficiency and engagement.
Challenge: Long-Term, Cross-Platform Value
Treeplla aimed to increase Office Cat’s long-term user value and engagement across both Android and newly launched iOS platforms. The key objectives included:
- Doubling D30 ROAS relative to a top competitor
- Increasing user retention and long-term profitability
- Scaling ad spend without compromising return on investment
- Expanding successfully into new Tier 1 markets
Solution: Data-Driven Strategy in Targeted Geographies
A revised growth strategy was implemented, centered on data-backed optimization and expanded market reach:
- Retention-Driven Growth Strategy: Aimed at keeping users engaged deeper into the funnel
- iOS Launch: Opened up a new growth channel for broader reach
- Global Expansion: Rolled out campaigns in DE, GB, CA, and FR
- Performance Optimization: Iterative testing and data-driven changes improved efficiency and user value
This strategy was designed to maximize both the volume and quality of user engagement while optimizing monetization across extended user lifecycles.
The A-Meowzing Results:
D30 ROAS:
Surpassed competitor benchmarks by 2x, and Treeplla’s own targets by 50%
Retention (D30):
Increased by 133% over previous performance and averaged 20% higher than competitors
Average Profit Per User (APPU):
Rose by 50%, driven by optimized rewards and longer user engagement
Ad Spend:
Successfully scaled daily spend by 550% while maintaining strong ROAS
Market Expansion:
Successful launch in four new high-value markets (DE, GB, CA, FR)
