Self-serve game launch is out now on the Almedia Advertiser Platform. You can now take a new title from store listing to live Freecash campaigns, whenever you want.
Why we built it
Until now, every new game on Freecash went through your growth manager. That’s still the best way to strategise for growth, but your next launch shouldn’t have to wait for a call to be booked or event data to be requested.
So we built self-serve game launch. It puts the whole process, from store listing to live campaigns, in one guided flow on the platform. You enter the details once, the platform fills in what it can, and a new game, a new country or a bigger budget no longer waits on anyone's calendar.
We do the heavy lifting
Enter your App Store or Google Play ID and your game's name, category, description, icon and screenshots are pulled straight from your store listing. Your games list also suggests titles from your portfolio that aren't on Freecash yet, ready to add.
When you click Launch, the platform builds your iOS and Android offers and a campaign for every geo. Tell us how your game makes money and your ROAS targets, and our algorithm drafts your payout structure, which our team will review before you go live.
Get tracking right, straight away
Getting tracking set up has always been the slowest part of launching a game. Now a guided setup for AppsFlyer, Adjust and Singular shows you exactly which settings to switch on, with screenshots of the screens you'll see. Postbacks, tracking link and cost data are all covered, and your in-app events come through from your MMP automatically.
Built to scale
Set a daily cap per country, or put the whole game on a single budget. You can use different creatives for different markets. When you're ready to scale, add new countries or platforms in one click.
Tested with our growth managers first
Before opening it up to advertisers, our growth managers spent several weeks launching games through the platform with clients, across AppsFlyer, Adjust and Singular.
What they found went straight into the version you see now: enter one store ID and the matching ID for the other store fills in, your MMP is preselected, and the instructions and screenshots for each tracking step stay on screen while you work.
See it in action
The above walkthrough shows you exactly how the process works.
We’re still here when you need us
Don’t worry, your Almedia growth manager isn’t going anywhere. They’re still your first port of call for questions, structure, and scaling.
Self-serve just means you never have to wait to get your game started.
Ready to go?
Log in to the Almedia Advertiser Platform at app.almedia.ai and get started. If you haven’t worked with us before, get in touch with our team.
