Case Study

How Mad Brain boosted ROAS by 50% with Almedia

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Demand More from Your Ad Spend

Higher D7 ROAS than all rewarded sources

30%

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Their state-of-the-art AdRevenue-based game Word Farm Adventure experienced a top ROAS that was 50% higher than the usual ROAS during our first three months of collaboration. Thanks to the unique game design and Almedia’s unique approach to creating offer structures that make users stick to their game for a long time.

How We Did It:

  • Industry-leading product analytic stack, including state-of-the-art software, a dedicated data analytic team & customer success managers trained in understanding monetization strategies and how to build offer structures that complement them
  • Innovative product features that allow us to construct unique events independently and maximize user motivation/retention
  • Endless amount of events provided by our partner Mad Brain Games

Results:

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Freecash shows a 30% higher D7 ROAS than all rewarded sources

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Freecash shows increased retention using state-of-the-art product features

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Freecash delivered over high-quality installs that achieved all their KPIs

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"
Almedia enabled us to achieve consistent monthly growth with profitable margins, fostering a sustainable path to success and ensuring long-term profitability.
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Mad Brain Games
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