15.9% higher revenue per user, with CPA on top of that: _{SpringComes scales Almedia Link to 13 games}

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Unlock More Revenue from Your Players

Overview

The South Korean studio SpringComes has added Almedia Link to 13 of its games, including Merge Sweets and Hello Town. Working with Almedia, the team carefully designed where and how Link appears, so it fits the existing game experience without disrupting the purchase flow. In a holdout test with more than 240,000 new users, Link players spent more in the game and kept playing just as long.

Players offered Link brought in more revenue per user than the holdout, mostly from in-app purchases:

Higher revenue per user (ARPU)

15.9%

ARPU uplift from IAP

13.3 pp

ARPU uplift from IAA

2.6 pp

All figures exclude Link CPA payments. SpringComes earns those on top, for every verified connection. 11.7% of players offered Link connected.

Challenge

Since 2016, SpringComes’ portfolio has passed 200 million downloads. The team wanted another revenue stream, but not at the cost of the game experience or its purchases.

That set two conditions:

Fit the game. A new feature had to feel native to each title, not bolted on.
Protect the purchase flow. If it drew players away from buying, it would cost more in IAP than it earned.

Integrating Link in SpringComes titles

SpringComes worked with Almedia’s team on where Link appears and how its rewards tie into each game. Instead of getting its own screen, Link sits inside an existing in-game flow as an additional option while the purchase experience stays as it was.

Results

The Almedia SDK handled both the integration and the holdout. Starting in early September 2026, new players were split into two groups. Both groups got the same game updates throughout the test.

In this holdout test, 92% of new players (226,322) were offered Link, while the other 8% (18,523) never saw it. Players offered Link spent more on in-app purchases, brought in more ad revenue and stayed just as long.

Metric	Link group vs. holdout	Contribution to ARPU uplift
Revenue per user (ARPU)	+15.9%	+15.9 pp
IAP revenue per user	+22.2%	+13.3 pp
IAA revenue per user	+6.4%	+2.6 pp
Share of players who made a purchase	3.9% vs. 4.0%
Day 30 retention	No change (9.4% vs. 9.4%)

Revenue per user covers all in-game revenue from each player since they joined the test.

Link didn't pull players away from buying. The share of paying players held, and those players spent more, with the 15.9% ARPU uplift coming before any CPA payments for linked users.

Where the uplift comes from

IAP drove most of it: 13.3 of the 15.9 points, with ad revenue adding the other 2.6. The share of paying players barely moved (3.9% vs. 4.0%), so the IAP growth came from paying players spending more, not from more players paying.

All of this comes before CPA. On top of it, 11.7% of players offered Link connected to Freecash, and SpringComes earned a CPA for each connection.

The IAP and ARPU uplifts are statistically significant at the 95% confidence level.

What this means for studios

SpringComes set out to add a third revenue stream. Link delivered it and grew IAP along the way: players offered Link spent more on in-app purchases and kept playing just as long. Link now runs in 13 SpringComes games, and its extra revenue has lifted SpringComes’ overall ROAS, giving the team more room to scale user acquisition.

Explore Almedia Link

What would 15.9% more revenue per user mean for your mobile game? That’s what SpringComes measured across more than 240,000 new players, with CPA payments coming on top. Find your own number with a holdout test: the Almedia SDK integrates Almedia Link and runs the holdout in one setup, so you see the uplift in your own data first.

See what Link could do for your game.

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